MASX [pronounced MAS-X] was created from a desire to see PEOPLE around the world united and enjoying all the wonders and amazement that this beautiful life has to offer. We believed that this could be accomplished through MUSIC and CULTURE as these things easily brought us together and effortlessly excited a passion for living life. From this, an idea was born and a journey began. With a natural and unwavering love for people, culture and music as well as an uncontrollable impulse to excite PASSION FOR LIFE all around the world, a "company" was created to facilitate these ambitions. The acronym MASX was the embodiment of an idea whose time had come. MASX represents the "vessel" that will help change the world for the better. Through travelling the world and celebrating each other's culture and music, we will connect people and excite worldwide passion for life. Nothing short of an epiphany, the mission for the rest of our lives became clear and LIFE SUDDENLY HAD MEANING!